Echo by Pyratz vs HubSpot AEO Grader in one look
HubSpot's AI Search Grader (AEO Grader) is a free, no-account, one-shot tool that scores how your brand shows up across ChatGPT, Perplexity, and Gemini. Echo by Pyratz goes deeper: it crawls your actual pages, diagnoses the SEO and AEO issues behind a weak showing, and gives a prioritized fix list, from €0 free up to €19/mo per domain.
The core difference: brand snapshot vs page-level diagnosis
HubSpot's AEO Grader is genuinely useful and genuinely free. You enter your company name, location, industry, and product, and it returns a score out of 100 built from five weighted dimensions: sentiment, presence quality, brand recognition, share of voice, and market competition. It is a fast read on brand perception across three AI engines, no credit card required.
But it grades your brand, not your site. It does not crawl your pages, and it does not tell you which page, heading, or missing signal to fix. That is the gap Echo by Pyratz fills. Echo works at the page level: it crawls your site, checks the technical and content factors that answer engines and search crawlers depend on, and returns specific, prioritized changes.
Put simply: HubSpot's Grader tells you that you have a problem and roughly how big. Echo by Pyratz tells you where it lives and how to fix it.
Feature and price comparison
| Echo by Pyratz | HubSpot AI Search Grader | |
|---|---|---|
| What it measures | Per-page SEO + AEO issues | Brand perception in AI answers |
| Depth | Multi-page site crawl | One-shot brand snapshot |
| Price | Free (€0, 50 pages); €9 report; €19/mo | Free, no account, no limits |
| Fix recommendations | Yes, prioritized per page | Score dimensions, no page-level fixes |
| Crawls your actual pages | Yes | No |
| Ongoing monitoring | Yes (€19/mo per domain) | No (one-shot; paid HubSpot AEO adds tracking at $50/mo) |
| AI engines referenced | Signals engines rely on | GPT mini, Perplexity, Gemini |
| Best for | Diagnosing and fixing | Quick free brand check |
Pricing is current as of July 2026 as each vendor lists it.
When to choose which
Choose HubSpot's AEO Grader if you want a fast, free gut-check on how AI engines currently perceive your brand, with zero setup. It is a perfect first glance and costs nothing. It will not, however, tell you what to change on your site.
Choose Echo by Pyratz if you want to act on the score, not just read it. When the Grader says your presence or sentiment is weak, Echo shows the pages and gaps responsible and hands you a fix list. Start free at €0 for 50 pages, get a full one-time report at €9, or keep a domain continuously audited at €19/mo.
The honest workflow: run HubSpot's free Grader first for the brand-level snapshot, then run Echo by Pyratz to diagnose and fix the site behind that snapshot. They answer different questions and stack well.
FAQ
Is Echo by Pyratz a HubSpot AEO Grader alternative?
They overlap on intent (AI search visibility) but differ in depth. The Grader is a free brand score; Echo by Pyratz is a page-level audit-and-fix tool. If you need to actually fix your site, Echo is the alternative that does that.
HubSpot's Grader is free. Why pay for Echo by Pyratz?
Because a score is not a fix. The Grader tells you how your brand looks in AI answers; it does not crawl your pages or say what to change. Echo by Pyratz does, and it still starts free for 50 pages.
Does Echo by Pyratz give a brand score across ChatGPT and Perplexity like the Grader?
No. Echo by Pyratz does not produce a cross-engine brand perception score. It crawls and diagnoses your own pages. Use the Grader for the brand snapshot and Echo for the site diagnosis.
What about paid HubSpot AEO?
HubSpot also sells an ongoing AEO monitoring product at about $50/mo that adds prompt tracking, competitor comparison, and recommendations. That is a monitoring tool; Echo by Pyratz remains the audit-and-fix layer, at €19/mo per domain.
Can I use both HubSpot's Grader and Echo by Pyratz?
Yes, and it is the recommended path. The Grader is free and quick; Echo by Pyratz turns its verdict into concrete fixes.
How fast can I get fixes from Echo by Pyratz?
Run the free 50-page audit or the €9 report and you get a prioritized fix list right away, no waiting on a monthly dashboard to accumulate data.
Get from score to fix
HubSpot's free Grader tells you where you stand. Echo by Pyratz tells you what to do about it. Start free at €0 for 50 pages, pull a full one-time report for €9, or keep a domain audited at €19/mo. Score first, then fix.
6 HubSpot AEO Grader Alternatives in 2026 (Deeper Tools)
See where you stand
Echo by Pyratz runs a free AI-visibility audit and hands you the exact fixes. One-off report €9, unlimited €19/mo.
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